In an effort to send emails to guests to invite them to write reviews, the long and ugly link from TripAdvisor needs to be included in the email. Occasionally the links are “broken” by the email client or even in the wrapping of the text on a page. Earlier this weekend, I got an email from another client asking about creating a nicer URL for their new facebook page. There is a simple answer to both of these issues.

Here is a quick and easy fix for this and other ugly URL issues.

Open up your htaccess file (or have your webmaster edit the file) and add a 301 redirect for the URL you would like to share.

The code is simple

redirect 301 /urlyouwant http://www.blahblah.com/reallyuglyurl

which would create a new “page” on your website at www.yoursite.com/urlyouwant

For example, instead of sharing this link:

http://www.tripadvisor.com/Hotel_Review-g57192-d82517-Reviews-Forty_Putney_Road_Bed_and_Breakfast-Brattleboro_Vermont.html

you would be able to share this:

http://www.fortyputneyroad.com/tripadvisor

using this code:

redirect 301 /tripadvisor http://www.tripadvisor.com/Hotel_Review-g57192-d82517-Reviews-Forty_Putney_Road_Bed_and_Breakfast-Brattleboro_Vermont.html

You can use this same redirect code to point any url to any other url. Try it http://www.fortyputneyroad.com/tripadvisor here.