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VIDEO:TripAdvisor Offers Direct Links and Contact Information to Innkeepers and Hoteliers

17. Nov, 2009 • Categories: Marketing, News • by Tim

Earlier today at the New England Innkeeping Show Jay Karen, the CEO of the Professional Association of Innkeepers (PAII) sat down with Stephen Kaufer the CEO of TripAdvisor in front of a room full of innkeepers for what was at times a tumultuous discussion. As a matter of fact, at one point an innkeeper asked [...]

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Using Web 2.0 as part of an effective marketing campaign.

01. Mar, 2009 • Categories: Marketing • by Tim

It seems that for the past few years, a day hasn’t gone by where I haven’t seen the term “web 2.0” used in some capacity.  While the term was originally coined as a reference to the use of advanced web technologies like AJAX and Javascript, the more common use has become marketing language referring to [...]

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